Analytics Cookies
Analytics cookies are used to collect information about how visitors interact with our Website. This data helps us understand user behavior, identify areas for improvement, and track the effectiveness of our marketing campaigns.
Types of Analytics Cookies:
- Session Cookies: These temporary cookies are deleted when you close your browser. They are used to track your activity during a single visit to our Website.
- Persistent Cookies: These cookies remain on your device for a specified period or until you delete them. They are used to track your activity across multiple visits to our Website.
Information Collected:
Analytics cookies may collect information such as:
- IP address: This is a unique identifier assigned to your device. It is used to determine your approximate location.
- Browser type and version: This information helps us understand which browsers are most commonly used by our visitors.
- Operating system: This information helps us understand which operating systems are most commonly used by our visitors.
- Pages visited: This information helps us understand which pages of our Website are most popular.
- Time spent on the Website: This information helps us understand how long visitors typically spend on our Website.
- Referrer URL: This information helps us understand how visitors arrived at our Website.
How Analytics Cookies Are Used:
We use analytics cookies to:
- Improve website performance: By understanding how visitors use our Website, we can identify areas for improvement and optimize the user experience.
- Analyze marketing campaigns: By tracking visitor behavior, we can measure the effectiveness of our marketing campaigns and make data-driven decisions.
- Understand user preferences: By analyzing visitor behavior, we can better understand user preferences and tailor our content accordingly.
Clarity Cookies
Clarity is a website analytics tool provided by Microsoft. It uses a combination of JavaScript and server-side tracking to collect data about user behavior.
Information Collected:
Clarity may collect information such as:
- IP address: This is used to determine your approximate location.
- Browser type and version: This helps us understand which browsers are most commonly used by our visitors.
- Operating system: This helps us understand which operating systems are most commonly used by our visitors.
- Pages visited: This helps us understand which pages of our Website are most popular.
- Time spent on the Website: This helps us understand how long visitors typically spend on our Website.
- Mouse movements: This helps us understand how visitors interact with our Website.
- Scroll depth: This helps us understand how far visitors scroll down a page.
- Clicks: This helps us understand which elements of our Website visitors are most interested in.
How Clarity Cookies Are Used:
We use Clarity to:
- Record user sessions: Clarity records user sessions to provide insights into how visitors interact with our Website.
- Analyze user behavior: Clarity analyzes user behavior to identify areas for improvement and optimize the user experience.
- Track conversions: Clarity can be used to track conversions, such as sign-ups or purchases.
User Consent and Opt-out:
As mentioned in our Cookie Policy, we provide users with the option to opt out of non-essential cookies, including analytics and Clarity cookies. Users can do this by:
- Clicking the “Decline” button in the cookie notice.
- Adjusting their browser settings to block cookies.